During the SVB banking crisis, Larry Roseman faced the risk of losing all of Thumbtack’s cash. He responded by diversifying banking relationships, revising covenants, and overhauling investment policies—transforming a high-stakes liquidity scare into a lasting strategy for financial resilience and operational continuity.
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Now Watch Our Complete Episode Featuring CFO Larry Roseman of Thumbtack
Larry Roseman shares how navigating early-career crises shaped his leadership through COVID-19 and the SVB collapse. As CFO of Thumbtack, he shifted the company’s mindset from growth-at-all-costs to sustainable profitability. He scaled the finance team from 5 to 45, prioritized contribution margin, and helped drive the business from –$60M to +$60M EBITDA. Roseman emphasizes clarity in metrics, operational agility, and the strategic importance of customer conversion rates to long-term marketplace value creation.
| CFO’s Strategy Playbook |
|---|
| • Prioritize contribution over top-line growth |
| • Design teams to scale with speed |
| • Measure value through conversion rates |