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Untouchable ARR: How One CFO Transformed Finance Leadership

Untouchable ARR: How One CFO Transformed Finance Leadership

Inside the The Mentoring Round, CFO Lior Maza of Priority Software shares how he expanded a lean finance function alongside the company’s employee count (from 150 to 560). He explains the game-changing role of SaaS metrics—ARR, NRR, and churn—while emphasizing that ARR is “untouchable” in pricing negotiations. Maza also describes how NPS (Net Promoter Score) became a critical driver for upsells and customer success. Ultimately, he highlights Priority’s “rule of 50” status, showcasing elite-level performance.

1069: Driving Value Through Agile Finance Leadership | Lior Maza, CFO, Priority Software

Filed Under: Video Episodes Tagged With: ARR growth, customer happiness, customer success department, data-driven decisions, EBITDA margin, elite company performance, finance function growth, key metrics, lean finance team, NPS correlation, NRR importance, rapid company growth, rule of 50, SaaS language

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