During Best Buy’s Renew Blue turnaround, David Lee helped redirect over $1 billion in savings to reinvent stores as “omnichannel showrooms,” blending digital and in-store experiences. By aligning consumer insight with disciplined finance, the team defied predictions of retail decline—driving one of the fastest stock recoveries in the S&P 500.
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Now Watch the Complete Episode Featuring CFO David Lee of WEBTOON
During our conversation with CFO David Lee of WEBTOON, he revealed how storytelling and strategy intersect inside one of the world’s largest creator platforms. Lee described transforming finance into a language that creators understand—balancing data discipline with creative freedom. His leadership blends empathy with precision, ensuring technology enhances rather than replaces human imagination. From PG&E’s crisis recovery to Best Buy’s Renew Blue turnaround and Impossible Foods’ growth, Lee’s approach to transformation remains the same: align mission, metrics, and meaning to drive sustainable performance and human progress.
| CFO’s Strategy Playbook |
|---|
| • Translate Finance Into Storytelling Strategy |
| • Align Growth Metrics With Human Purpose |
| • Use Technology To Amplify Creativity |