Inside the Mentoring Round, CFO Mark Khavkin of MinIO explains how as a CFO his interactions with customers in the past allowed him to detect discrepancies between how his prior company and its customers perceived pricing and value, leading him to refine the pricing strategy based on customer insights. When it comes to building relationships with customers Khavkin suggests that CFOs begin by building trust with their CEO and executive team to facilitate customer interactions. He recommends joining existing customer calls to build rapport and demonstrate value without disrupting established relationships. Customers often appreciate having a C-level executive involved, enhancing their trust and satisfaction. By being present and asking insightful questions, CFOs can contribute meaningfully to customer relationships and company strategies
