A Finance Strategic Moment
While living in Shanghai, Chris Greiner learned a lasting lesson in problem-solving when a narrower lane repainting cut his commute time in half. The insight: transformation doesn’t always require new infrastructure—just a smarter approach.
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Now Watch Our Complete Episode Featuring CFO Chris Greiner of Zeta Global
In our latest discussion, Zeta Global CFO Chris Greiner reflects on his team’s role in navigating economic volatility while advancing long-term growth. Drawing from early career experiences abroad, Greiner shares how a lesson in Shanghai traffic flow helped shape his strategic approach: optimize the system you have before building a new one. He details Zeta’s data-driven mindset—relying on real-time consumer insights to guide forecasting, investment, and shareholder communications. With AI beginning to automate core workflows, Greiner emphasizes clarity over consensus, advocating for finance to lead with measured insight, not fear. Zeta, he notes, recently surpassed long-term financial targets a year early.
CFO Strategy Playbook
Let operations reveal automation opportunities
Align forecasting with real consumer behavior
Reallocate for growth, not just efficiency