Inside The Mentoring Round, CFO Hetu Patel explains how Thrive Market leverages AI for a competitive edge. He highlights the success of AI-driven product recommendations that enhance new member experiences, the promising use of generative AI in member services, and AI’s powerful role in marketing creativity and operational efficiency. Patel emphasizes fast-follower strategies for adopting […]
1062: Scaling with Purpose and Profit | Hetu Patel, CFO, Thrive Market
Four years into his 12-year career chapter at Amazon, Hetu Patel was appointed Finance Director for Prime—a role he credits with opening his eyes to strategic finance. In the days ahead Patel would be handed a milestone assignment, where he worked on a groundbreaking framework attributing the total value of Prime membership to each bundled…
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