Inside The Mentoring Round, CFO Hetu Patel explains how Thrive Market leverages AI for a competitive edge. He highlights the success of AI-driven product recommendations that enhance new member experiences, the promising use of generative AI in member services, and AI’s powerful role in marketing creativity and operational efficiency. Patel emphasizes fast-follower strategies for adopting AI tools to scale effectively, demonstrating how thoughtful AI integration can transform member engagement and drive sustainable growth.
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