Kevin Rhodes views Go-To-Market (GTM) strategy as a core responsibility of finance leadership, not just a sales and marketing function. He believes that positioning, messaging, strategic pricing, and sales motions directly impact a company’s financial performance and long-term value. Rhodes emphasizes that a well-structured GTM strategy, when paired with innovative technology, can be a key differentiator in competitive markets. He also advocates for faster decision-making, recognizing that hesitation often leads to missed opportunities. By leveraging data analytics and financial insights, Rhodes ensures that GTM strategies are optimized for customer retention, revenue efficiency, and scalable growth.
Made Possible By
