As co-head of enterprise sales at Paintzen, Clayton Kossl applied a metrics-based approach to deal-making—analyzing pipelines, commissions, and creative financial structures. Within two years, enterprise and national accounts surged to 80–90% of revenue, attracting PPG Industries’ acquisition. The experience reshaped his CFO mindset: data-driven, risk-ready, and deeply aligned with sales execution.
Made Possible By
Now Watch the Complete Episode Featuring CFO Clayton Kossl of Basis
Clayton Kossl blends strategy and operations, treating finance as a shared language. He moved from investment banking to finance at ZocDoc, then scaled Paintzen by co-leading enterprise sales, where a metrics-driven approach shifted revenue toward national accounts and attracted PPG’s acquisition. Today at Basis Technologies, he aligns teams on measures like net dollar retention across managed/self-serve segments, and pursues automation, data, and DSP excellence. He frames AI like any capital investment—demanding a business case, competitive context, ROI, and payback—while acknowledging greater uncertainty. Near term, he focuses on enterprise value creation, shareholder partnerships, and embedding finance in sales to accelerate growth.