FP&A expert and Planning Ace’s guest host Brett Knowles tells us GPT can be used as an “extra member” at the planning table, providing a catalyst for exploring ideas and expanding horizons. By generating scenarios and validating strategies against them, planners can identify environmental and situational factors that need to be true for a strategy to work.
But the true power of GPT lies in its ability to test a plan through the eyes of different stakeholders, such as investors, regulators, competitors, and employees, before presenting it to the executive committee. This allows planners to pretest their plan against a vast knowledge base, beyond the limited experience of the leadership team.
Brett emphasizes the importance of feeding GPT with the right inputs to generate accurate outputs. While the wisdom of the executive committee is crucial, it is still limited to their industry or function, and they may have forgotten some of their experience. In contrast, GPT does not forget anything and has access to a huge knowledge base.
This episode features the FP&A insights and commentary of CFO Chris Halpin of IAC, CFO Ben Chrnelich of Symphony, and CFO Betsy Ward of MassMutual
Machine Generated Transcript (unedited)
Your Hosts | Brett Knowles & Jack Sweeney
About Brett Knowles
Brett is a long-time thought leader in the performance measurement space. His clients have been profiled in Harvard Business Review, Fortune, and Forbes. There are over 20 business school cases covering the success of his clients. Share a comment or two with our resident thought leader. Brett@pm2consulting.com
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