318: The Merits of Lifetime Customer Value | Renée Hornbaker, CFO, Stream

Six years ago, when Renée Hornbaker entered the CFO office of Stream, in Dallas, Texas, her first order of business was making certain her team had the CPA bench strength required to routinely produce accurate reports. Next, she focused on adding the skills needed to produce a dynamic forecast. More recently, her focus has been on satisfying Stream’s growing appetite for insights gleaned using business intelligence and analytics. Join us when Renée details her list of evolving priorities as she seeks to leverage new technology and best practices to better illuminate growth opportunities and achieve more profitable customer relationships.

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