When Gillian Munson pictures a Vimeo customer, she doesn’t start with a filmmaker, she imagines an insurance company executive or a corner grocery store owner uploading a training clip into Vimeo’s ever thirsty player, and hitting publish without ever surrendering control—or ad space—to a third‑party network. That simple embed workflow, she tells us, explains why “eight of the ten largest healthcare companies” and a widening roster of retailers, insurers and media giants now trust Vimeo to keep their footage private.
Munson’s goal, stated plainly, is to build “the most trusted private video platform in the world.” The former Wall Street analyst has translated that ambition into a product that shuns advertising and prizes user autonomy. “We don’t sell ads,” she says, positioning Vimeo as the secure opposite of open video marketplaces. Instead, the platform thrives on a dual audience: enterprises that need friction‑free distribution and creators who still look to Staff Picks for artistic validation.
That duality fuels growth. The enterprise segment reached a “$100 million run rate” within just a few years, Munson tells us, and she is convinced “there’s a lot more to come.” Her confidence rests on a simple observation: in the hybrid workplace, “everyone’s becoming a creator.” Whether it’s a CEO broadcasting earnings or a small firm onboarding new hires, video has replaced the conference room. By keeping control and quality squarely in customers’ hands, Munson believes Vimeo can scale far beyond its creator roots—one securely embedded player at a time.
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CFOTL: How do you articulate Vimeo’s enterprise‑first mission today, and where does it deliberately diverge from other video platforms?
Munson: Our goal at Vimeo is to build the most trusted private video platform in the world. By “private,” we mean customers fully control their content. Most users do two things: upload videos and distribute them—usually through embeds of our player on their own sites. We don’t sell ads and we’re not focused on creating an ad‑driven network. Instead, we serve businesses of every size—marketing externally, communicating with employees, or doing any number of tasks that require secure, high‑quality video.
Munson: Eight of the ten largest healthcare companies, plus major grocers, retailers, media firms, and insurers, rely on us because we pair enterprise‑grade control with an intuitive experience. Creators remain core to our DNA—we still champion them through Staff Picks and community programs—but business users are now “creators,” too. Video has become the default medium, and we want to sit at the center of that shift. In just a few years, our enterprise segment has grown to a $100 million‑plus run rate, and we see significant runway ahead.
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