Woodworth realized early that high‑growth companies must plan for downturns. She pushed Peloton’s leadership to model severe demand shocks and secure funding before it was essential. When COVID’s whiplash forced a $800 million cost‑cut and mass layoffs, those preparations helped to buffer liquidity and allowed the company to restructure rather than stall.
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Now Watch the Complete Episode Featuring CFO Jill Woodworth of Prenuvo
Jill Woodworth, newly appointed CFO of preventive‑health disruptor Prenuvo, explained how her crisis‑forged experience at Peloton now shapes her finance leadership. She recounted rebuilding Peloton’s reporting, navigating a nine‑fold pandemic demand spike, then executing an $800 million restructuring to stabilize cash. At Prenuvo, which already operates nearly twenty U.S. whole‑body MRI clinics, Woodworth is immersing herself in technology, AI, and clinical operations to embed finance partners across functions. Her goals include launching biomarker add‑ons, maintaining balance‑sheet optionality for global expansion, and ensuring finance accelerates—not constrains—mission‑driven growth. Woodworth’s story highlights disciplined agility, customer‑centric metrics, and founder‑aligned strategic partnership for lasting impact.
| CFO’s Strategy Playbook |
|---|
| • Embed finance inside every operating team |
| • Maintain liquidity to fund global expansion |
| • Translate crisis lessons into proactive growth |