Trintech CFO Omar Choucair is increasingly turning to AI as a strategic advantage—building teams, refining data “plumbing,” and automating time-consuming processes. His strategic mindset, honed by years of thriving in unpredictable environments, drives him to embrace AI as a catalyst for operational efficiency and transformative growth. Choucair tells us that his approach centers on leveraging AI to unlock competitive insights, streamline decision-making, and propel Trintech ahead in the rapidly evolving landscape of finance and technology.
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CFOTL: It seems the cultural aspect of cross-department collaboration is key to unlocking AI’s potential. Who better than finance to drive this conversation across the enterprise? Do you see it that way, or differently?
Omar Choucair: No, we see it that way—not just for AI, but for everything. We’ve built a strong finance team (across both FP&A and accounting), and I’ve stressed for years that understanding the business requires engaging daily or weekly with counterparts in product, sales, marketing, operations, R&D, etc. This extensive collaboration helps us understand why trends behave as they do (whether over four months or two quarters). Regarding our AI rollout, we’ve asked department leads to submit their top five use cases so we can evaluate and justify the licenses for various tools (e.g., Claude or ChatGPT). This approach ensures we don’t overspend on licenses that go unused—a concern many CFOs share. Personal licenses simply don’t meet compliance requirements; only Enterprise licenses provide the necessary features like SSO and SOC reports. Once the use cases are validated, we’re willing to invest accordingly.
Trintech | www.trintech.com | Plano, TX