What’s a CFO to do when he sees his reflection through the lens of a business opportunity? Join us as Rob shares his entrepreneurial CFO mind-set and reveals the A-ha! moment that led him to start up a firm dedicated to empowering finance executives with SaaS-based performance tools.

Sponsors

BlackLine Systems Financial Close Suite helps finance executives rapidly reconcile millions of transactions per minute. View a free demo today visit  www.CFOthoughtleaderdemo.com

Midmarket Change Agents: Finance Executives and the Flow of Actionable Data in Middle-Market Firms YOURS FREE – A Middle-Market Executive/Blackline Systems Report

At the Core of the Subscription Model

“For subscription-based businesses, it’s critical to understand customer churn: How ‘sticky’ are your customers? How long are they sticking around? How do you manage that churn number and keep it as low as possible?”

Books

Reinventing the CFO: How Financial Managers Can Transform Their Roles and Add Greater Value By Jeremy Hope

Good to Great: Why Some Companies Make the Leap…And Others Don’t By Jim Collins

Interview Links

Rob’s Site

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