Back in 2011, the buzz surrounding the launch of Redbox’s Blu-ray disc rental business was getting increasingly dour. For Taryn Aronson, who had been hired to help to execute the firm’s digital content strategy, the performance woes of physical discs were not anything to lose sleep over. However, the negative notions surrounding Blu-ray’s lackluster performance … Continue reading 906: When Strategy and Profits Meet | Taryn Aronson, CFO, Tovala